Our Innovation System uses pictures, pseudo words, or artificial grammar to establish a secret between the user and the computer.  By testing user’s knowledge of the shared secret, program accepts the user only after the chance of imposture ...

Research-based tools for maximizing social interactions on a brand    Background Social interactions among consumers, both offline and through social media, have proven to be a central driver in the success of brands. Firms and brand managers ...

Gershon Ben-Shakhar, Department of Psychology, the Hebrew University of Jerusalem   Innovation summary We have developed an accurate technique for detecting deceitful attempts to deny recognition of a familiar face in a photograph. Based on ...