Researcher interests: Diffusion of innovations. Evolution of markets; new product development. Industrial and high-tech marketing.
DEPARTMENT: Marketing

Selected Publications

linli, mitchell lovett, Renana Peres
can your advertising really buy earned impressions the effect of brand advertising on word of mouth (2019)| Qme-quantitative Marketing and Economics| Read more
Eitan Muller, Renana Peres
the effect of social networks structure on innovation performance a review and directions for research (2019)| International Journal of Research in Marketing| Read more
jehoshua eliashberg, Renana Peres, sarah gelper
talk bursts the role of spikes in pre release word of mouth dynamics (2018)| Journal of Marketing Research| Read more
mitchell lovett, Renana Peres
mobile diaries benchmark against metered measurements an empirical investigation (2018)| International Journal of Research in Marketing| Read more
mitchell lovett, Renana Peres
my phone is my diary using mobile diaries for tv viewing measurement (2015)| ACR North American Advances| Read more
mitchell lovett, Renana Peres, ron shachar
a data set of brands and their characteristics (2014)| Marketing Science| Read more
the impact of network characteristics on the diffusion of innovations (2014)| Physica A-statistical Mechanics and Its Applications| Read more
christophe van den bulte, Renana Peres
when to take or forgo new product exclusivity balancing protection from competition against word of mouth spillover (2014)| Journal of Marketing| Read more
mitchell lovett, Renana Peres, ron shachar
on brands and word of mouth (2013)| Journal of Marketing Research| Read more
Barak Libai, Eitan Muller, Renana Peres
decomposing the value of word of mouth seeding programs acceleration versus expansion (2013)| Journal of Marketing Research| Read more

Contact for more information:

Tamir Huberman
CIO
+972-2-6586678
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