Researcher interests: Consumer behavior. Managerial decision making. Research methodology.
DEPARTMENT: Marketing
Contact Business Development: Anna Pellivert

Selected Publications

Chezy Ofir, jacob hornik, matti rachamim, Chezi Ofir
advertising appeals moderators and impact on persuasion a quantitative assessment creates a hierarchy of appeals (2017)| Journal of Advertising Research| Read more
Chezy Ofir, jacob hornik, matti rachamim, Chezi Ofir
quantitative evaluation of persuasive appeals using comparative meta analysis (2016)| The Communication Review| Read more
Chezy Ofir, martin schreier, Chezi Ofir, ulrike kaiser
self customization effects on brand extensions (2012)| ACR North American Advances| Read more
Chezy Ofir, eesha sharma, jagdish n sheth, kent b monroe, Chezi Ofir, russell s winer, vicki g morwitz
processing of price information (2011)| | Read more
Chezy Ofir, jacob hornik, Chezi Ofir, rinat shaanansatchi
the effect of consumers diurnal preferences on temporal behavior (2010)| Journal of Consumer Psychology| Read more
Chezy Ofir, itamar simonson, Chezi Ofir, songoh yoon
the robustness of the effects of consumers participation in market research the case of service quality evaluations (2009)| Journal of Marketing| Read more
Chezy Ofir, itamar simonson, Chezi Ofir, songoh yoon
customer compliance with presumed market research goals motivational drivers of negative service evaluations (2007)| Research Papers| Read more
Chezy Ofir, itamar simonson, Chezi Ofir
the effect of stating expectations on customer satisfaction and shopping experience (2007)| Journal of Marketing Research| Read more
Chezy Ofir, itamar simonson, Chezi Ofir
the effects of stating expectations on customer satisfaction and shopping experience (2007)| ACR North American Advances| Read more

Contact for more information:

Anna Pellivert
VP, BUSINESS DEVELOPMENT
+972-2-6586697
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