Researcher interests: Consumer behavior; consumer decision making; time-related decisions. Time effects in consumer behavior.
DEPARTMENT: Marketing
Contact Business Development: Anna Pellivert

Selected Publications

Nira Munichor, yael steinhart
saying no to the glow when consumers avoid arrogant brands (2016)| Journal of Consumer Psychology| Read more
Nira Munichor, yael steinhart
saying no to the glow why consumers resist arrogant brands (2015)| ACR Asia-Pacific Advances| Read more

Contact for more information:

Anna Pellivert
Manager BD
+972-2-6586697
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