Researcher interests: Marketing; agricultural marketing. Product demonstrations and sampling. Strategy of the food and agricultural sector. Promotion of food and produce. Branding of horticultural products. Incorporating economic and marketing modeling. Marketing of technologies; marketing of genetically modified foods (GMF). Handling pre-purchase risks. Adoption and marketing of innovations. The effects of health-hazard information on food choices.
Contact Business Development: Amichai Baron

Selected Publications

David Zilberman, Amir Heiman
marketing for economists and life scientists viewing marketing tools as informative and risk reduction demand enhancing (2018)| | Read more
Amir Heiman, lutz hildebrandt
marketing as a risk management mechanism with applications in agriculture resources and food management (2018)| Annual Review of Resource Economics| Read more
David Zilberman, federico castillo, Amir Heiman, keith gilless
time of adoption and intensity of technology transfer an institutional analysis of offices of technology transfer in the united states (2018)| Journal of Technology Transfer| Read more
ben gordon, David Zilberman, Amir Heiman
food beliefs and food supply chains the impact of religion and religiosity in israel (2017)| Food Policy| Read more
Amir Heiman, Oded Lowengart, sanjoy ghose
isolating strategy effectiveness of brands in an emerging market a choice modeling approach (2017)| Journal of Brand Management| Read more
potential psychological accounts for the relation between food insecurity and body overweight (2017)| Behavioral and Brain Sciences| Read more
Eyal Ert, Amir Heiman, ornit raz
poor seeing is believing when direct experience impairs product promotion (2016)| International Journal of Research in Marketing| Read more
Daniel Shapira, Amir Heiman, Oded Lowengart
less model s weight is more population overweight fashion models and the overweight epidemic (2015)| | Read more
positioning gm food product benefits risk and loss aversion considerations (2015)| GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands| Read more
bruce mcwilliams, david just, David Zilberman, Amir Heiman
a prospect theory approach to assessing changes in parameters of insurance contracts with an application to money back guarantees (2015)| Journal of Socio-economics| Read more

Contact for more information:

Amichai Baron
VP, Head of Business Development, Agritech & Envir
+972-8-9489263
Contact ME: