Researcher interests: Marketing; agricultural marketing. Product demonstrations and sampling. Strategy of the food and agricultural sector. Promotion of food and produce. Branding of horticultural products. Incorporating economic and marketing modeling. Marketing of technologi
FACULTY / SCHOOL: Faculty of Agricultural, Food and Environmental Quality Sciences
DEPARTMENT: Agricultural Economics and Management
Selected Publications
marketing for economists and life scientists viewing marketing tools as informative and risk reduction demand enhancing (2018)|
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marketing as a risk management mechanism with applications in agriculture resources and food management (2018)|
Annual Review of Resource Economics|
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time of adoption and intensity of technology transfer an institutional analysis of offices of technology transfer in the united states (2018)|
Journal of Technology Transfer|
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food beliefs and food supply chains the impact of religion and religiosity in israel (2017)|
Food Policy|
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isolating strategy effectiveness of brands in an emerging market a choice modeling approach (2017)|
Journal of Brand Management|
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potential psychological accounts for the relation between food insecurity and body overweight (2017)|
Behavioral and Brain Sciences|
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poor seeing is believing when direct experience impairs product promotion (2016)|
International Journal of Research in Marketing|
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religion religiosity and the consumption of timesaving foods (2016)|
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positioning gm food product benefits risk and loss aversion considerations (2015)|
GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands|
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a prospect theory approach to assessing changes in parameters of insurance contracts with an application to money back guarantees (2015)|
Journal of Socio-economics|
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