Researcher interests: Marketing; agricultural marketing. Product demonstrations and sampling. Strategy of the food and agricultural sector. Promotion of food and produce. Branding of horticultural products. Incorporating economic and marketing modeling. Marketing of technologies; marketing of genetically modified foods (GMF). Handling pre-purchase risks. Adoption and marketing of innovations. The effects of health-hazard information on food choices.
FACULTY / SCHOOL: Faculty of Agricultural, Food and Environmental Quality Sciences
DEPARTMENT: Agricultural Economics and Management
Selected Publications
marketing for economists and life scientists viewing marketing tools as informative and risk reduction demand enhancing (2018)|
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marketing as a risk management mechanism with applications in agriculture resources and food management (2018)|
Annual Review of Resource Economics|
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time of adoption and intensity of technology transfer an institutional analysis of offices of technology transfer in the united states (2018)|
Journal of Technology Transfer|
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food beliefs and food supply chains the impact of religion and religiosity in israel (2017)|
Food Policy|
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isolating strategy effectiveness of brands in an emerging market a choice modeling approach (2017)|
Journal of Brand Management|
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potential psychological accounts for the relation between food insecurity and body overweight (2017)|
Behavioral and Brain Sciences|
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poor seeing is believing when direct experience impairs product promotion (2016)|
International Journal of Research in Marketing|
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religion religiosity and the consumption of timesaving foods (2016)|
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positioning gm food product benefits risk and loss aversion considerations (2015)|
GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands|
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a prospect theory approach to assessing changes in parameters of insurance contracts with an application to money back guarantees (2015)|
Journal of Socio-economics|
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