Researcher interests: Marketing; agricultural marketing. Product demonstrations and sampling. Strategy of the food and agricultural sector. Promotion of food and produce. Branding of horticultural products. Incorporating economic and marketing modeling. Marketing of technologies; marketing of genetically modified foods (GMF). Handling pre-purchase risks. Adoption and marketing of innovations. The effects of health-hazard information on food choices.
Contact Business Development: Amichai Baron

Selected Publications

Amir Heiman, Oded Lowengart
The effects of information about health hazards in food on consumers’ choice process (2011)| ScienceDirect | Read more
Chezy Ofir, Gili Brosh, Amir Heiman, Priya Raghubir
Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience (2008)| ScienceDirect | Read more
David Zilberman, Amir Heiman, Jinhua Zhao
Adoption Versus Adaptation, with Emphasis on Climate Change ()| | Read more

Contact for more information:

Amichai Baron
VP, Head of Business Development, Agritech & Envir
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