Researcher interests: Marketing; agricultural marketing. Product demonstrations and sampling. Strategy of the food and agricultural sector. Promotion of food and produce. Branding of horticultural products. Incorporating economic and marketing modeling. Marketing of technologies; marketing of genetically modified foods (GMF). Handling pre-purchase risks. Adoption and marketing of innovations. The effects of health-hazard information on food choices.
FACULTY / SCHOOL: Faculty of Agricultural, Food and Environmental Quality Sciences
DEPARTMENT: Agricultural Economics and Management
Selected Publications
The effects of information about health hazards in food on consumers’ choice process (2011)|
ScienceDirect |
Read more
Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience (2008)|
ScienceDirect |
Read more
Adoption Versus Adaptation, with Emphasis on Climate Change ()|
|
Read more
