Researcher interests: Economic and Empirical Analyses of Consumer and Firm Behavior as they relate to Marketing Activities; The Advertising Industry: Advertisers, Advertising Agencies, Media.
DEPARTMENT: Marketing
Contact Business Development: Anna Pellivert

Selected Publications

danny benshahar, Sharon Horsky, Naor Varsano, Yuval Arbel
green versus conventional housing time to sell and willingness to pay (2017)| Social Science Research Network| Read more
Sharon Horsky, naor varsno
my house is green marketing a house as green (2017)| Innovative Marketing| Read more
dan horsky, Sharon Horsky, robert zeithammer
the modern advertising agency selection contest a case for stipends to new participants (2016)| Journal of Marketing Research| Read more
Sharon Horsky, michal herzenstein, steven posavac
living with terrorism or withdrawing in terror perceived control and consumer avoidance (2015)| Journal of Consumer Behaviour| Read more
heather honea, Sharon Horsky
the power of plain intensifying product experience with neutral aesthetic context (2012)| Marketing Letters| Read more
alvin silk, Sharon Horsky, steven michael
the internalization of advertising services an inter industry analysis (2012)| Review of Marketing Science| Read more
dan horsky, Sharon Horsky, robert zeithammer
advertising agency selection contest with partial reimbursements of participation costs (2011)| | Read more
heather honea, Sharon Horsky
do we judge a book by its cover and a product by its package how affective expectations are contrasted and assimilated into the consumption experience (2009)| ACR North American Advances| Read more
Sharon Horsky, michal herzenstein
marketing under frequent terror attacks (2007)| ACR North American Advances| Read more
the changing architecture of advertising agencies (2006)| Marketing Science| Read more

Contact for more information:

Anna Pellivert
VP, BUSINESS DEVELOPMENT
+972-2-6586697
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